Sales enablement is a critical process that equips sales teams with the right training, tools and technology to have effective engagements with prospects and customers throughout the buyer’s journey. Every employee who interacts with a customer is a "seller", from the CSR to the CEO. It is therefore critical to build a library of killer content and tools and to have a system and process in place to get the right information into the hands of the right sellers at the right time and in the right format to move a sales opportunity forward. It is also important to put systems and analytics into place to determine what content prospects and customers find engaging and effective so sales pitches can be optimized. Capuano and associates can work with the marketing and sales teams to assess the current sales enablement situation and then provide the expertise and resources to put a world class program into place.