With today's access to information 70% of a buyer's research is completed before a prospect ever contacts a salesperson. That means you need the right content to intercept these prospects early - educational content that is customized by persona to draw your prospect into the top of the funnel so you can lead them through the key buying stages. Prospects want to learn while they are on this journey and you want to become their trusted advisor to guide them and subtly position your offerings. Well constructed content is the most important and also the most resource-intensive task that marketing bears. Key pieces of content integrated into a marketing campaign can include: videos, webinars, ebooks, analyst papers, business and technical white papers, case studies ROI calculators, competitive comparisons, blogs, contributed articles, marketing collateral and more. Our team will learn your products and differentiating technologies so we can go deep enough to write a technical white paper but also span to higher level business content. We can take the lead to develop, scope and execute an integrated marketing campaign with a full complement of content or we can support you with a  specific piece of content for a planned campaign.